Goodyear Chemtech Exhibits at Vietnam Coatings Show 2023
Further Exploring Southeast Asian Construction Additives Market
Vietnam Coating Show 2023 was held in June 4th~6th, 2023. Goodyear Chemtech made a strong showing at the exhibition with a full range of chemical solutions, including redispersible polymer powders, gypsum retarders, water repellent, cellulose ethers, rheology modifiers, defoamers, and . Goodyear Chemtech held in-depth exchanges with visitors from the coatings and dry-mix mortar industries across Vietnam and other Southeast Asian countries, as part of its effort to expand its footprint in the Southeast Asian market.
The booth saw consistent high visitor traffic throughout the entire exhibition. Our sales team introduced core products including GOODCEL® HEC cellulose ether, Guudpoly® polymer powder, efflorescence inhibitors, rheology modifiers, and defoamers to attending customers, and elaborated on product specifications and application scenarios in architectural coatings, self-leveling mortars, decorative colored mortars, cement grouts, and gypsum products.
Business discussions proceeded actively on site. Our team held in-depth talks with clients about local production conditions and formulation demands in the Southeast Asian construction materials market, and shared additive solutions tailored to the regional climate. Many customers reviewed product brochures and samples, and discussed product specifications, technical support, and long-term cooperation arrangements. Several customers enquired about product appearance and workability. Our sales and technical teams addressed all questions in detail, demonstrating Goodyear Chemtech’s rigorous quality control system and professional technical service capabilities.

The infrastructure and decorative construction materials sectors are experiencing steady growth in Vietnam and broader Southeast Asia, driving rising demand for architectural coatings and dry-mix mortars. At the same time, the market has set higher standards for eco-friendly and high-performance chemical additives. Backed by years of research and development, Goodyear Chemtech’s construction additives deliver key advantages including thickening and water retention, improved workability, enhanced water resistance and anti-efflorescence performance, and higher bonding strength, making them highly suited for local construction materials production in Southeast Asia.

Participation in the Vietnam Coatings Show allowed more Southeast Asian customers to familiarize themselves with Goodyear Chemtech’s comprehensive range of chemical additives. It also facilitated in-depth market research and established a stable communication channel with regional partners. Going forward, the company will continue to focus on the Southeast Asian market, optimize product formulations, improve localized technical services, and provide reliable, high-quality additives and integrated technical solutions for coatings and construction materials manufacturers in Vietnam and Southeast Asia.




